Questions Manel Inc. will introduce its new natural air freshener, Bayer, next year. It is estimated that Bayer will capture 10% percent of the 30 million unit market. Bayer's retail price is $9.50. Manufacturing costs for Bayer include $0.75 for material and $0.25 for labor per unit. overhead costs are expected to be $1,390,000 per year. Brand manager's salary and expenses total $114,000. Salespeople are paid entirely by a 11.5 percent commission. Shipping costs, breakage, insurance, and so forth are $0.19 per unit. The advertising budget for Bayer is $2,960,000. While wholesalers take a 11 percent markup on price, retailers will receive a margin of 27 percent. Please answer the following questions: 1 At what price will the company be selling its product Bayer? 2 What is the contribution per unit for Bayer? 3 What is the break-even unit volume in the first year? 4 What is the first-year break-even share of market? 5 What is the markup% on price for Bayer? 6 What is the markup% on cost for the wholesaler? Retail Price Wholesaler Retailer's manucfactured $9.50 11%