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digital marketing P&P is a FMCG corporation that plans to create# an online B2B portal to serve and engage its business customers better. However, the

digital marketing

P&P is a FMCG corporation that plans to create# an online B2B portal to serve and engage its business customers better. However, the company is still very cautious about expanding its operation in the online marketplace. As an e-marketing manager, you are commissioned to identify and discuss 5 factors that would influence the degree of adoption of Internet technologies for P&P.

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