Digital Marketing: Social Media Marketing

Assignment: Finding Twitter Wins and Fails

For part 1, select an organization that you feel is using Twitter very well and respond to the six questions using full sentences.

1. The name of the company

2. The name of the campaign

3. The goal of the campaign

4. A detailed description of the campaign

5. Facts that support the assertion that the campaign was successful

6. A detailed explanation as to why the campaign was successful

For part 2, select an organization that you feel is not using Twitter very well and respond to the six questions to express how you came to that conclusion.

1. The name of the company

2. The name of the campaign

3. The goal of the campaign

4. A detailed description of the campaign

5. Facts that supports the assertion that the campaign was a failure

6. A detailed explanation as to why the campaign failed

Cite your References: