Digital Marketing uses electronic networks for the promotion and placement of products and services.

Some of the Digital Marketing strategies are as follows:

1.E-mail marketing

2.Websites

3.Search Engines Marketing

4.Blogs

5.Social Media Marketing

Please answer the following two questions about digital marketing strategies in the hospitality industry.

Q. 1. What are the advantages and disadvantages of each digital marketing strategies listed above? You MUST list at least 3 advantages and 3 disadvantages for each strategy.

Q. 2. If you were the Sales and Marketing Manager of a hotel/restaurant, which digital marketing strategy would you use to promote your hotel/restaurant? Please explain the reasons for selecting your strategy. (You can select more than one strategy).