Digital strategy proposal

• Set the campaign goal (i.e., what will you accomplish?) Be SMART (specific, measurable, attainable, realistic, time-bound)
• Use findings from your target market research to identify a primary media channel that you will utilize for your creative strategy. Explain your reasoning for this choice. What are the channel's strengths and weaknesses? How will this channel's strengths help reach your campaign goal? What are potential threats associated with using this channel? Why did you choose not to select other major media channels?