Digital Transformation Plan

Part $1$: Audit

What are your current digital strengths and weaknesses?

Part $2$: Business goals

Where do you want to go$?$ What do you want to achieve?

Part $3$: Strategy

How can digital strategies contribute to those business goals? Remember the $5$Ss $($see:

Digital Marketing Strategy: How to Leverage your $5\text{'}$S$\text{'})$ :

$$ Sell

$$ Save

$$ Speak

$$ Serve

$$ Sizzle

Part $4$: Objectives

Write out your quantified digital objectives, based on the $5$Ss$.$

Examples: Sell $10\%$ more products online; provide more efficient customer service by

answering $50\%$ more emails in the same amount of time, reduce cost of direct$-$to$-$customer

marketing

Part $5$: Tactics

Which digital tactics $($that you$$ve learned about through Digital Main Street$)$ will best help you

reach those objectives? Consider:

$$ Domain Name & Email Accounts

$$ Website

$$ Online Sales

$$ Search Engine Optimization

$$ Social Media

$$ Blogging & Content Marketing

$$ Email Marketing

$$ Online Advertising

$$ Admin: Customer Service, Client$/$Customer Relationship Management, Customer

Databases

$$ IT set$-$up$,$ backups and security

Part $6$: Budget

Budget Narrative $($Please detail your budget breakdown and explain your expenditures$)$:

Eligible Costs include:

Digital Marketing

$$Hiring a consultant$/$agency$/$ person to execute Digital Marketing initiatives

Website

$$Redesign$,$ Improvement of existing website

$$Development of new website

Software

$$Graphic design software

$$Productivity Software $($LastPass$,$ Hootsuite, Dropbox, etc.$)$

$$Social Media Software $($Hootsuite$,$ Buffer, etc.$)$

$$Security Software

$$Other software as evidenced in the DTP

Digital Training

$$Ongoing Digital Training courses $($in$-$person & online$)$

Hardware

$$Must be hardware deemed necessary

Examples of detail to be included in the table below:

$$I plan on spending $$1,000$ on revamping my website and incorporating an SEO strategy.

I will accomplish this by hiring a consultant $($Business X$)$ at a rate of $\_$$$/$hour$$

$$I plan on spending $600$$ on social media advertising by spending $50$$ per month boosting posts

on Facebook and Instagram$$

$$I will license photoshop software for a year so I am able to do my own Graphic Design work.

The cost of photoshop for a year is $\_\_\_\_\_$$$.$

Part $7$: Action plan

Note: one objective might have multiple actions

Part $8$: Measurement and Milestones

Set six measurable milestones that you can track as you move forward with your Digital

Transformation Plan.

Which KPIs $($key performance indicators$)$ will tell you how your plan is doing? At which points

will you check in with the measurement, and make a course correction if needed?

Note: one objective might have multiple milestones

Part $9$: Reflection

What will success look like? How will you know when you$$ve achieved your goal? explain these things