Question
Digital video recorders allow viewers to skip commercials when watching TV. A study used this techology in a sample of 2500 homes in Omaha, Nebraska.
Digital video recorders allow viewers to skip commercials when watching TV. A study used this techology in a sample of 2500 homes in Omaha, Nebraska. MediaCheck monitored viewer's reaction to Burger King ad that featured the band Coq Roq. The ad won critical acclaim, but MediaCheck found that only 5.8% of the households saw the ad. A break-even analysis indicates that an ad has to be viewed by more than 5% to be cost-effective. A test is to be run to see if there is sufficient evidence to prove that the advertisement is cost-effective.
What is the p-value of the test? (round to 3 decimal places)
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