DILLARDS

List three opportunities you have identified in your personal assessment of the business. Make sure to explain why you call each item an opportunity.

1. (Insert response of at least one or two sentences addressing why you labeled this an opportunity.)
2. (Insert response of at least one or two sentences addressing why you labeled this an opportunity.)
3. (Insert response of at least one or two sentences addressing why you labeled this an opportunity.)

List three threats you have identified in your personal assessment of the business. Make sure to explain why you call each item a threat.

1. (Insert response of at least one or two sentences addressing why you labeled this a threat.)
2. (Insert response of at least one or two sentences addressing why you labeled this a threat.)
3. (Insert response of at least one or two sentences addressing why you labeled this a threat.)

Company

Current State

This section discusses the brand as it is currently.

List three strengths you have identified in your personal assessment of the business. Make sure to explain why you call each item a strength.

List three weaknesses you have identified in your personal assessment of the business: Make sure to explain why you call each item a weakness.

Future State

This section deals with what the company and/or brand needs to become.

How can the company/brand improve its weaknesses and maintain or grow its strengths? Suggest how the company/brand can improve upon the things it does well and not so well.

(Insert response of at least four good sentences answering all questions here.)

Collaborators

Define the business partnerships.

Discuss the company/brand's current partnerships. Create a new partnership you think may be a good for the business or brand to undertake and discuss why you suggest this partnership.

1. (Insert response of at least two good sentences about the current partnerships.)
2. (Insert response of at least two good sentences about proposed new partnerships.)

Competitors

Who are the main competitors to your chosen brand or company? Label and discuss the top three competitors and why you consider them a competitor.

1. Competitor 1: (Identify this competitor and provide at least two good sentences addressing why you chose them as a leading competitor.)
2. Competitor 2: (Identify this competitor and provide at least two good sentences addressing why you chose them as a leading competitor.)
3. Competitor 3: (Identify this competitor and provide at least two good sentences addressing why you chose them as a leading competitor.)

Recommendations

Based upon the analysis you just completed in this worksheet, what are three key recommendations you could pass along to management regarding the future direction of the company you selected? Discuss why you have created these strategies, why you think they should be undertaken, and how they would work for the business.

1. Recommendation #1 and Justification of the Recommendation: (Create a new recommendation and discuss in at least two good sentences why you created this recommendation for the business.)
2. Recommendation #2 and Justification of the Recommendation: (Create a new recommendation and discuss in at least two good sentences why you created this recommendation for the business.)
3. Recommendation #3 and Justification of the Recommendation: (Create a new recommendation and discuss in at least two good sentences why you created this recommendation for the busi