Direct labor 44 Total Cost Concept of Product Pricing Voice Com, Inc., produces and sells celular phones. The costs of producing and selling 7,500 units of cellular phones are as follows: Variable costs: Fixed costs: Direct materials $95 per unit Factory overhead $360,800 Selling and admin. exp. 126,700 Factory overhead 29 Selling and admin. exp. 22 Total $190 per unit Voice Com desires a profit equal to a 15% rate of return on invested assets of $1,096,500 Assume that Voice Com, Inc., uses the total cost concept of applying the cost-plus approach to product pricing. 3. Determine the total costs and the total cost amount per unit for the production and sale of 7,500 units of cellular phones. Round the cost per unit to two decimal places. Total cost Cost amount per unit b. Determine the total cost markup percentage (rounded to two decimal places) for cellular phones. c. Determine the selling price of cellular phones. Round to the nearest cent. per phone