Question
Direct mail advertisers send solicitations (a.k.a. junk mail) to thousands of potential customers in the hope that some will buy the company's product. The acceptance
Direct mail advertisers send solicitations (a.k.a. "junk mail") to thousands of potential customers in the hope that some will buy the company's product. The acceptance rate is usually quite low. Suppose a company wants to test the response to a new flyer, and sends it to 1000 people randomly selected from their very large mailing list. They get orders from 123 of the recipients.
a. Construct a 95% confidence interval for the proportion of people the company contacts who may buy something.
b. Determine the sample size necessary to obtain a 95% confidence interval estimate of the proportion of people the company contacts who may buy something if the company wants a margin of error of .02.
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started