1. Direct mail is relatively inexpensive compared to other forms of direct marketing.

   True

   False

2. Postcards are the most read type of direct mail.

   True

   False

3. Catalogs have become less vital and are not a useful productive format for direct response advertising.

   True

   False

4. Of all the media available for direct response advertising, direct mail can be the most selective and offers the most potential for personalization.

   True

   False