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Direct marketing comes in many forms and is easily combined with other promotion mix elements, such as advertising, sales promotion, personal selling, and public relations.
Direct marketing comes in many forms and is easily combined with other promotion mix elements, such as advertising, sales promotion, personal selling, and public relations. Find, share, and explain a situation where a company combined direct marketing with another promotion mix element. Explain how who the intended target market was for this combination promotion and justify if you think it was a good promotion for this company.
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