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Direct marketing refers to marketing communications that Question 1 0 options: combine various forms of promotion strategies into a coordinated collection sharing a single theme.
Direct marketing refers to marketing communications that
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combine various forms of promotion strategies into a coordinated collection sharing a single theme.
are used in the introductory stage of the product life cycle to attempt to develop initial demand for a product.
attempt to increase demand for an existing product when competition is at its highest.
communicate directly with consumers and organizations in an effort to provoke a response.
seek to keep the product before the public in an effort to reinforce previous promotional activity.
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