Direct marketing refers to marketing communications that

Question $10$ options:

combine various forms of promotion strategies into a coordinated collection sharing a single theme.

are used in the introductory stage of the product life cycle to attempt to develop initial demand for a product.

attempt to increase demand for an existing product when competition is at its highest.

communicate directly with consumers and organizations in an effort to provoke a response.

seek to keep the product before the public in an effort to reinforce previous promotional activity.