Direct Materials Variances Bellingham Company produces a product that requires 16 standard pounds per unit. The standard price is $9.5 per pound. If 5,100 units used 78,300 pounds, which were purchased at $9.69 per pound, what is the direct materials (a) price variance, (b) quantity variance, and (c) cost variance? Enter a favorable variance as a negative number using a minus sign and an unfavorable variance as a positive number. - a. Direct materials price variance A b. Direct materials quantity variance A c. Direct materials cost variance A