Direct Materials Variances Venneman Company produces a product that requires 6 standard pounds per unit. The standard price is $6.00 per pound. If 4,300 units required 25,000 pounds, which were purchased at $6.30 per pound, what is the direct materials (a) price variance, (b) quantity varlance, and (c) total direct materials con variance? Enter a favorable variance as a negative number using a minus sign and an unfavorable variance as a positive number a. Direct materials price variance b. Direct materials quantity variance c. Total direct materials cost variance