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Direct response marketing is a tool designed to communicate with consumers in a targeted and personalized way using either traditional or online approaches. In addition,

Direct response marketing is a tool designed to communicate with consumers in a targeted and personalized way using either traditional or online approaches. In addition, unique to direct response marketing is:
its short-term communication blasts.
its focus on building long-term relationships between the company and consumer
the inclusion of a call to action for consumers.
its goal to create lead generation.
its goal to create traffic generation.

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