Direction: Comprehensively discuss the following. 1) Comment on this observation: "In business, you sell yourself first, your company second, and the product third." 2) Strategic planning can be done by the owner of a firm, professional management, or both. Why is strategic planning attractive? 3) Discuss local examples of retailers applying mass marketing, concentrated marketing, and differentiated marketing. 4) A footwear retailer located in a seasonal coastal resort wants to choose the most appropriate ways to target its market. Which would you choose, mass, concentrated or differentiated marketing? Explain each approach as well as the reason for your choice of targeting method. 5) A competing bicycle store has a better location than yours. It is in a modern shopping center with a lot of customer traffic. Your store is in an older neighborhood and requires customers to travel farther to reach you. How could you use a merchandising, pricing, and communications strategy to overcome your disadvantageous location? 6) How are the control and feedback phases of retail strategy planning interrelated? Give an example