Directions: Answer the following questions related to hotel business. Explain each. Construct your personal ideas about it.

1. Who are the Target Customers of the hotel? Describe the psychographic profile, demographic profile, and their precise wants and needs as they relate to the products/services they offer.

2. What is the Distribution Plan of the hotel? Explain the details on how customers will buy/avail from them. For example, will customers purchase/avail directly from the website of the hotel?

3. What are the marketing materials used by the hotel?

4. What are the Promotions Strategy used by the hotel? Explain.

5. What are the Online Marketing Strategy used by the hotel?

5.1 - What are the Keyword Strategy do they use?

5.2 - What is the Search Engine Optimization Strategy that the hotel used?

5.3 - What are Paid Online Advertising Strategy/Programs that the hotel has?

5.4 - What Social Media Strategy did they use to promote the hotel?