Directions:

B2B (business-to-business) and B2C (business-to-consumer) require different marketing strategies based on the audience they are selling to for a product or service. Although you are still selling a product to a person for both (consumer and the buyer agent), the strategies will be different.

Discuss the differences between the B2B (business-to-business) and B2C (business-to-consumer) marketing. Provide one example of a B2B product or service and one example for B2C. How are they different in marketing strategies?

To start your discussion board thread, as the subject, use the one key point of differentiation you feel is more important.

Copy, paste the following and complete the assignment using this format:

B2B V B2C

DIFFERENCES:Identify differences between B2B and B2C marketing using bullet points:

EXAMPLES:

• B2B
• Product: Identify the product/service andclassify it as one or the other
• Example: Identify marketing strategies used
• B2C
• Product: Identify the product/service andclassify it as one or the other
• Example: Identify marketing strategies used
• DIFFERENCES: Discuss how they are different inmarketing strategies

References:Cite your sources in APA format.