Question
Directions: Compute the Customer Lifetime Value (CLV) for the following situation. Follow the guide provided below. Mr. Lopez spends P5000.00 pesos for every visit to
Directions: Compute the Customer Lifetime Value (CLV) for the following situation. Follow the guide provided below.
- Mr. Lopez spends P5000.00 pesos for every visit to the shoe store twice a year for an expected time of 5 years.
PV | |
RP | |
RT | |
CLV |
2. Alonzo spends P1500.00 pesos for every visit to a restaurant with his girlfriend once a month for an expected period of 2 years.
PV | |
RP | |
RT | |
CLV |
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Advertising & IMC Principles & Practice
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
9th Edition
9780132998208, 0132163640, 132998203, 978-0132163644
