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Directions For your #1 idea, identify businesses that offer the same or similar products or services within your planned trade area. These may be either

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Directions For your \#1 idea, identify businesses that offer the same or similar products or services within your planned trade area. These may be either direct or indirect competitors. An example of direct competition for a greeting card shop is another card shop. Indirect competition includes businesses that offer greeting cards as a sideline, such as grocery stores and gift shops. For consumer products or services, check your local Yellow Page directory for competitors. For business-to-business sales, you may need to consult a business directory (found in most libraries). If your product or service will be marketed nationally or internationally, use the Intemet or library resources to identify competitors. a. List both direct and indirect competitors below, identifying each business' strengths. (Remember, if a business has its doors open, it is doing some things right.) If the business is a local establishment, a personal visit to the business will be the most effective method of obtaining information. \begin{tabular}{|l|l|l|l|l|} \hline & & SantaClara,California & & \\ \hline 5 & Course Hero & RedwoodCity,California & & \\ \hline \end{tabular} b. How will your business compare to the businesses listed? What is your competitive advantage? Directions For your \#1 idea, identify businesses that offer the same or similar products or services within your planned trade area. These may be either direct or indirect competitors. An example of direct competition for a greeting card shop is another card shop. Indirect competition includes businesses that offer greeting cards as a sideline, such as grocery stores and gift shops. For consumer products or services, check your local Yellow Page directory for competitors. For business-to-business sales, you may need to consult a business directory (found in most libraries). If your product or service will be marketed nationally or internationally, use the Intemet or library resources to identify competitors. a. List both direct and indirect competitors below, identifying each business' strengths. (Remember, if a business has its doors open, it is doing some things right.) If the business is a local establishment, a personal visit to the business will be the most effective method of obtaining information. \begin{tabular}{|l|l|l|l|l|} \hline & & SantaClara,California & & \\ \hline 5 & Course Hero & RedwoodCity,California & & \\ \hline \end{tabular} b. How will your business compare to the businesses listed? What is your competitive advantage

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