Directions: Give 2 possible activities they can do next time to better understand what their customers want in essay form.

WHAT'S NEW Customer Relations - A Business Case: The business case below is designed to help you apply your knowledge on Customer Relations (and ac their importance) in a real-life scenario. You are taking on the role of a consultant that is assisting a mobile CL app developer that makes mobile video games. Case: You receive a call from Nate, the Chief Executive Officer of Boomer Games, an application development company that designs and launches mobile video games on both Android and iOS. "Our first game, Clash of Armies, was such an amazing success that surprised all of us. Our developers designed the game over a team dinner, and it turned out to be exactly what customers wanted. Seeing that Clash Of Armies is getting a bit old, we decided to launch a new game for the Holiday season: Santa Run, a game where Santa must deliver gifts to all homes in the village on Christmas Eve while running away from the Grinch who wants to ruin Christmas. Our team developed it the same way as Clash of Armies: We ordered pizza one night, and we designed the application's blueprint within a few hours, I love this type of development because we don't have to ask anyone for advice or wait so long before launching the game. The game was released in the app store a month before Christmas. We were shocked when we saw that people who tried the game actually hated it. Some of our most loyal Clash of Armies players wrote us messages saying that it was offensive to them to see the Grinch catching Santa Claus as it ruined their Christmas spirit. It is safe to say that we made a big mistake, and we want to change our ways. But I'm out of ideas