DIRECTIONS: Read and analyze the given scenarios and provide your responses according to the given condition. Direction: Choose any one enterprise of your choice which is in the retail business in Oman. Discuss how the retailer manages its business by answering the given questions below. Discussion Questions: 1. Identify and explain the retailers' classification and type of retail format of the business you choose. (2 Marks) 2. Identify its target market and discuss how it tries to develop an advantage over its competitors. (2 Marks) 3. Describe the retail mix: location, merchandise assortment, pricing, advertising and promotion, etc. (2 Marks) 4. Identify the store layout of your chosen retail business. Do you think the store layout helps the business to achieve its retail objectives? Explain and justify your answer. (2 Marks) 5. Describe how the store exteriors and interiors helps the retailer to motivate its customers. (2 Marks)