Directions: With respect to the Case Competition Client's industry (McCormick & Company, Inc) Herbs & Spices, conduct an external analysis using the 5 Forces model. For this assignment, fill out the forms below.

Description of the industry for the Live Case competition' s rm 2. Description of the Porter's 5 Forces model 3. Description of the forces 4. Application of the 5 Forces model to the industry, and rate the strength of each threat