Directory InformationYour Company NameCompetitor ACompetitor BCompany NameDomain Name (URL)Mission statement or purpose (either listed on the website itself, or in your own words)Why is the company considered to be a competitor?Products and ServicesYour Company NameCompetitor ACompetitor BPrinciple product or serviceSelling price of principal product or serviceHow similar is the principal product or service to yours?Secondary Product or service?Selling price of secondary product or serivceHow similar is the secondary product or service to yours?Tertiary product or serviceSelling price of tertiary product or serviceHow similar is the tertiary product or service to yours?List as many additional products or services necessary, including services such as gift wrappingCustomer ServiceYour Company NameCompetitor ACompetitor BToll free telephone numberContact us page easily availabeFAQ pagePrivacy PolicyReturns PolicyCredit PolicyOther customer service features (for example, online chat)Customers and MarketingYour Company NameCompetitor ACompetitor BPrimary target market (either listed at the Web site or surmised from their product offerings and presentation)Secondary target marketTertiary target market (if any)Reputation and image projected by the company or Web site (in your own words, if necessary)Sources or Competitive AdvantageYour Company NameCompetitor ACompetitor BIn what ways does the company exhibit competitive advantage in terms of:Differentiation (distinguish the product in the marketplace)Innovation (create a new way of doing business)Growth (expand production, sell into new markets, introduce new products)Alliance (partner with suppliers, distributors and others)