Disc 6 Discussion Board

Hewlett-Packard copiers

Hewlett-Packard copiers are the

fastest, most dependable &

innovative copiers on the market.

You are an HP representative (professional seller). One of your customers in the area is Centennial College. The college has 7 campuses, and they're buying a copier for multiple faculties and staff officers on all the campuses. You're meeting with the head technology officer, who is responsible for the whole purchase process at Centennial.

As an HP representative, you have tocreate examples,anecdotes,comparisons, andanalogiesto make this statement more interesting and understandable.

Example:

-New dog food strengthens hips (idea of benefits)

-Our latest HP copier is the fastest, most dependable and latest innovative copier on the market

with maximum uptime and improved security through our latest cloud-based technology.

-copy, scan, print functions

-Our latest HP copier the most dependable copier on the market that is an all-in-one device

equipped with WIFI connectivity that is designed to improve efficiency for your campus.

Anecdote:

-our new dog food was provided to a grp of rescue animals who was badly underfed, by 4 weeks,

their health and strength increased to normal levels (story of the food being effective)

-Our new HP copier was tested by Seneca College after they experienced a security hack and

threat detection from their previous printer/copier software. After 5 months of operation, our

cloud-based technology secured their entire network with 0% 3

rd

party threats and automated

monitoring.

-Our new HP copier was tested by Seneca College after staff and students complained about the

slow speed rate of their copiers. After 5 months of operation, our cloud-based tech increased

their delivery and execution rates and the staff/students were able to maximize employee

productivity with no delays.

-easier to print, because of wifi connection, from mobile, laptop

-Our new HP copier was tested by Seneca College after staff and students complained about the

slow speed rate of their copiers. After 5 months of operation, our copier increased their delivery

and execution rates, and employee productivity was maximized with no delays.

Comparison:

-there are many good dog foods. Many of this produce like hard food kibble. However, our new

food provides wet food formula with same nutrients (compare 2 brands but not insulting)

-There are many quality copiers in the market like Xerox that also runs on a cloud-based

software. However, our updated software includes both technology modernization and faster

transition that saves costs.

-There are many good copiers in the market like Xerox with a cloud system technology.

However, our new cloud-based technology provides numerous benefits like faster delivery speed,

automated monitoring and better security preventing data leaks.

-hp is best because of large volume capacity

-There are many good all-in-one copiers in the market like Xerox. However, our innovative

copier does not only improve efficiency but also provides dynamic security for all wifi-

connected copiers.

Analogy:

-feeding our new canned food will be like dining in 5 star but w/o the high price

-Using our latest HP copier would be like buying the latest

iPhone

with all of its new upgraded

features but everyone in your office can enjoy and benefit from it.

-like travelling with jetplane

-Using our new HP copier is like watching the Flash go for a walk.