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Discuss (2) reasons why the growing use of cell phones in cars, including the use of location-based services, may contribute to consumer misbehavior.
Discuss (2) reasons why the growing use of cell phones in cars, including the use of location-based services, may contribute to consumer misbehavior.
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
