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Discuss 5 implications of marketing research and marketing information systems in the identification and description of potential market opportunities and market segments, most especially for
Discuss 5 implications of marketing research and marketing information systems in the identification and description of potential market opportunities and market segments, most especially for small and medium sized firms in the COVID-19 era. (20 Marks)
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Essentials Of Marketing Research
Authors: Naresh K. Malhotra
1st Global Edition
1292060166, 9781292060163
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