Discuss a promotion analysis and sales plan for a new line of products, including goals and the means to motivate your team.

Red Bull wants to make a big splash when introducing its coffee-flavored energy drinks and needs an analysis of the best strategy to promote its new line of products. They are in need of a promotion analysis, the final component for Red Bull's marketing analysis.

In order to achieve success, it will also be important to develop sales strategies that are a valuable component of the sales plan. This will enable Red Bull to meet or even exceed its sales objectives and goals.

A company can promote its products and services in a variety of ways, such as traditional media like TV, radio, and newspaper. But today's age of social media and smartphones has opened up the ability to connect with the target market via apps, texting, online coupons, and videos. Red Bull also promotes its product via sports sponsorships. The goal is to get the consumer to buy the new line of coffee-flavored energy drinks and form loyalty to Red Bull and its products.

Red Bull's brand ambassadors must promote the new coffee-flavored energy drink to an older target market reward and motivate its team for a successful product launch. Your analysis should cover all aspects related to promoting the product, including to the customer, as well as to other promotional audiences.

Offer an analysis for the final P (promotion) for Red Bull's product, in which you do the following:

• Evaluate the effectiveness of Red Bull's brand ambassadors and their impact on the promotional strategy for the new coffee-flavored energy drink.
  • How do Red Bull's brand ambassadors strengthen the company's message and expand their target market?
• What ideas do you have to motivate, reward, and evaluate their brand ambassadors?
  • Are cash bonuses effective in motivating brand ambassadors?
• Analyze the sales techniques and how they impact Red Bull's marketing and sales plans. What suggestions do you have for potential improvements?
• Analyze Red Bull's sports marketing strategy.
  • How does the sponsorship of world-class extreme sports athletes and events help promote sales?
• Describe Red Bull's social media strategy and how it impacts marketing and sales plans.
  • How does the quantity and quality of social media content impact sales? Is video content important to Red Bull's social media strategy?
• Examine the implications of an integrated marketing program to Red Bull's economic success.
  • Does a consistent message across multiple platforms impact sales? Why?