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Discuss AB InBev s decision to promote the 2 0 2 2 FIFA World Cup and how it has responded to Qatar s policy change
Discuss AB InBevs decision to promote the FIFA World Cup and how it has responded to Qatars policy change on alcohol consumption. What does AB InBevs experience tell you about the process of doing business in foreign countries? How do you think Qatars sudden shift on alcohol consumption will affect future business dealings in the country?
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