Discuss club med as per outline below

Table of Contents

Executive Summary. 2

Introduction. 4

Objectives. 4

Ansoff Matrix. 6

Bowmans strategy clock. 7

SWOT Analysis. 8

Internal environment 8

External environment 10

Micro/macro environmental analysis. 11

PESTLE Analysis. 11

Market Analysis. 13

Competitor analysis. 14

Porters Five Forces. 14

Market segmentation. 15

Targeting. 16

Positioning strategy. 17

Cost evaluation. 17

Critical Issue. 18

Promotional Strategy. 19

7Ps of Marketing Mix. 20

Risk assessment 21

Conclusion. 22

References. 22

Appendices. 24