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Discuss comprehensively on the following statements: Perhaps advertising is the side of international marketing with the greatest similarities from country to country throughout the world.

Discuss comprehensively on the following statements: "Perhaps advertising is the side of international marketing with the greatest similarities from country to country throughout the world. Paradoxically, despite its many similarities, it may also be credited with the greatest number of unique problems in international marketing. "

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Advertising and Promotion An Integrated Marketing Communications Perspective

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