Question
Discuss different types of promotions used by several companies. Explain group promotion mix components by company and analyze them for a consistent message. Identify the
Discuss different types of promotions used by several companies.
Explain group promotion mix components by company and analyze them for a consistent message.
Identify the likely target market for each piece of promotion.
Is the promotion component likely to be effective?
Why or why not?
Does a company appear to favor one component of the promotion mix more than others?
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
