Question
discuss FIVE (5) reasons why branded entertainment is viewed as the right tool to overcome the problems of ad-skipping, ad avoidance, ad clutter, media proliferation
discuss FIVE (5) reasons why branded entertainment is viewed as the right tool to overcome the problems of ad-skipping, ad avoidance, ad clutter, media proliferation and media fragmentation. Provide your own example.
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
