Question
Discuss how and why stereotypes are used in marketing. Explain why using stereotypes in advertising is unethical and how it can lead to unwanted and
Discuss how and why stereotypes are used in marketing. Explain why using stereotypes in advertising is unethical and how it can lead to unwanted and potentially very dangerous outcomes?
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Managing Business Ethics Making Ethical Decisions
Authors: Alfred A. Marcus, Timothy J. Hargrave
1st Edition
1506388590, 978-1506388595
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