Discuss how the competitive priorities of quality and delivery can be used as the basis for future innovation by building a solid base of operations skills and knowledge within the business. For each one of the two competitive priorities, identify and discuss ANY TWO (2) associated competitive capabilities that could be exploited by the operations department of a business entity for competitive advantage. (10 marks) Critically discuss the strategic concept by which firms achieve competitive advantage in their operations. Your discussion should highlight the three generic operations strategies by which firms achieve competitive advantage and (10 marks) how the combination of the three strategies can be exploited for improved organisational outcomes.