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Posted on Mar 02, 2024

Discuss how the general motives for choosing mode of entry might differ for manufacturers versus service providers, while referring to Global Marketing by Svend Hollensen.

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In Global Marketing by Svend Hollensen the choice of entry mode into foreign markets is a critical decision for both manufacturers and service providers However their motives for selecting a particula... blur-text-image

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Global Marketing

Authors: Svend Hollensen

8th Edition

1292251808, 9781292251806

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