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Discuss how the global economic environment differs from the domestic economic environment. Analyze different international trade theories and their influence on government policies in support
- Discuss how the global economic environment differs from the domestic economic environment.
- Analyze different international trade theories and their influence on government policies in support or constraint of trade.
- Discuss the balance of payments (BoP) as a leading indicator of the international economic health of a country.
- Describe how the World Trade Organization (WTO), the United Nations Conference on Trade and Development (UNCTAD) and other global organizations influence trade.
- Detail the five levels of regional economic integration and their implications for the international marketing manager.
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Contemporary Marketing
Authors: Louis E Boone, David L Kurtz
14th Edition
032458203X, 978-0324582031
