Discuss how you plan to make the company you selected more successful utilizing digital content (blog posts, podcasts, videos, images, etc.). Be specific in your response and provide examples.

Choose three different social media platforms (e.g., Facebook, YouTube, Twitter) and explain why you selected the platforms for online marketing.

Finally, address the importance of the role of community on each of the social media platforms you selected. Are there any social media sites that your business competition is neglecting? If so, which one/s? How do you plan to leverage this/these social media site/s into your marketing plan?

Company is Starbucks, please provide references