Discuss how you would develop a successful brand extension for the "unsuccessful" example like  for example Colgate Kitchen Entrees that was a failure.

 

 

2. Based on your understanding of consumer decision-making, discuss how you will grow brand loyalty and brand equity.

 

Part B

 

1. What do you know about brand management and the Why Your Brand's Public Perception Matters More Than Ever Now. Critically analyze the importance of corporate image for brand identity from the perspective of consumers and the company.   

2. Based on the definition of brand extension, Compare Customer "Base Extension" a successful brand to one unsuccessful brand "Sunkist's Vitamin C Tablets".

 

3. Watch the video "IKEA eye tracking" and discuss how the decisions and information processing map onto the model. What are the similarities and differences?

4. In the article of Customer Loyalty Is Overrated- HBR and discuss your opinion on the article.

5. "Shopping in a post-pandemic. Discuss the topic based on your knowledge.