Discuss in detail how the retail stores you frequently shop at manage their relationship with you. Do you have a loyalty card with them? Do they email or mail you discount coupons? Are the stores doing enough to keep you as a customer? If not, what could they do differently? If they are doing a good job already, what else would you like to see from them? What would it take for you to shop elsewhere? Discuss key CRM strategies adopted by the retail store.