1. Discuss PESTLE analysis. In your answer, include:

• a description of what it is
• how it may be used for strategic analysis
• questions that may be used as part of strategic analysis.

1. Explain what is meant by the principle "4Ps of marketing".
2. Identify six benefits of clearly defined roles and responsibilities for the marketing processes in a business.
3. Explain how an organisational structure impacts marketing processes and management. In your answer:

• provide examples of different organisational structures
• explain how it influences marketing processes and management.

1. Complete the table to summarise how legislation and affects marketing roles. The first row has been completed as an example for you to follow.

Spam Act 2003	The Spam Act 2003 ensures that commercial unsolicited email, SMS, MMS, and instant messaging cannot be sent.
Competition and Consumer Act 2010
Privacy Act 1988

1. Discuss how a business plan and marketing plan may help assess marketing opportunities. In your discussion:

• Identify the purpose of each document.
• Outline the contents of each document.
• Say how they may be used to assess marketing opportunities.

 

 

1. Outline customer service standards. In your answer:

• Identify the purpose of customer service standards.
• Provide at least two examples of a customer service standard
• Explain the benefits of the standards.

1. Outline product standards. In your answer:

• Explain the purpose of product standards.
• Explain the role of mandatory standards.
• Provide an example of a mandatory product standard and say how it protects the consumer.

1. Identify ten best practice techniques related to marketing.
2. Complete the table to identify four marketing concepts and explain the processes involved in the type of marketing. The first row has been completed as an example for you to follow.

Marketing concept	Processes
Mass media advertising	paid for by the advertiser and includes broadcast and print media.  non-personal because the company is simultaneously communicating with many people.

1. Define the following statistical terms used by the Australian bureau of Statistics.

Term	Description
Standard deviation
Correlation
Causation
Absolute frequency