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Discuss pricing strategies that can be used in different competitive situations and identify the pricing tactics that can be used for setting prices.
- Discuss pricing strategies that can be used in different competitive situations and identify the pricing tactics that can be used for setting prices.
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Pricing strategies play a crucial role in determining the success and profitability of a business The choice of pricing strategy depends on various factors including the competitive situation in the m...
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Enterprise
Authors: William B. Gartner; Marlene G. Bellamy
1st edition
978-0324130850, 324130856, 978-0324786552
