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Discuss ritual situations and their importance to consumers and marketers. Identify a specific product and describe how it can be used by consumers in a
Discuss ritual situations and their importance to consumers and marketers. Identify a specific product and describe how it can be used by consumers in a ritual process. Describe the strategy behind this product. Research why a company would want this product to be categorized and used for rituals. Are there volume levels that the product has to meet? You will have to use library resources to explain and substantiate your findings with appropriate citations and sources.
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