Question
Discuss some of pricing constraints. What's Uber challenge in India? How does Uber's India entry challenges illustrate how the loss of customer trust based on
Discuss some of pricing constraints. What's Uber challenge in India?
How does Uber's India entry challenges illustrate how the loss of customer trust based on incident in 2014 as well as ethical behavior pose serious marketing/business risk?
What might be viable promotional, network and / or channel strategies to support Uber's value in India going forward?
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Marketing Management
Authors: Dawn Iacobucci
1st edition
1285429958, 978-1285429953
