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Discuss some of the advantages and disadvantages of digital media. Give examples of each. Discuss the differences between consumer-oriented promotions and trade-oriented promotions and the

Discuss some of the advantages and disadvantages of digital media. Give examples of each. Discuss the differences between consumer-oriented promotions and trade-oriented promotions and the role each plays in a marketer's CIM program. What are the various objectives for each category of sales promotion

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