. Discuss some of the advantages of using program matic media buying. Given that the majority of digital display ads are purchased this way, do you think this will be the only method media buyers use in the future? (LO 10-1) 2There is new research that indicates that the number of ads one is exposed to in a day may be much lower than the thousands previously reported. Which numbers do you consider correct and why? (LO 10-4)