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Discuss strategies to integrate marketing and sales messages.What message might marketers want to send to customers? What message might salespeople want to send to customers?
Discussstrategies to integrate marketing and sales messages.What message might marketers want to send to customers? What message might salespeople want to send to customers? Why might these messages be different? If these messages are not different, describe why marketing and sales are aligned so well with this sample product. What marketing and sales message might a company selling cell phones to older adults say? How does this message compare or contrast with the message by the pricy, cutting-edge, high-tech cell phone maker?
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