Question
Discuss the 6M model of marketing communications. Choose a communication from a brand that you viewed recently (Social media ad, TV commercial, sales promotion etc.)
Discuss the 6M model of marketing communications. Choose a communication from a brand that you viewed recently (Social media ad, TV commercial, sales promotion etc.) and discuss the strategic intent for this organization. Be specific with your examples.
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
