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Discuss the brand decisions and challenges to be considered when setting up a brand hierarchy using a brand example of your choice. Hint: you may
Discuss the brand decisions and challenges to be considered when setting up a brand hierarchy using a brand example of your choice.
Hint: you may want to use an umbrella brand and its sub-brands that cater for different target groups (e.g. working class to upper class) corresponding degrees of luxury like Toyota/Lexus, Honda/Acura, Prada/Miu Miu, etc.
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